As an entrepreneur, you will use several platforms in branding your business. You need a logo that will fit on all platforms and tools you will be using in the marketing campaigns. For this reason, minimalism is becoming a central logo design. The design allows you to come up with a resilient and flexible logo to harness your offline and online branding. Also, it is the fundamental way of making your logo memorable and timeless.
By this, it means your logo will stand the test of time. It will remain relevant regardless of the new trends coming up on this niche. Hence, most entrepreneurs are adopting the minimalist approach in logo making.
Mixing of colors
Unlike the olden days where a logo was all black and white, color is becoming a dynamic element in logo designing. Attractiveness being a central aspect, use of different colors is now a norm for logo makers. A good example is the Google logo. In 2018, many entrepreneurs will continue merging different colors in their logos aiming at standing out from the crowd. In this regard, you need to pay close attention to this trend and ensure you are not left behind.
However, you must be considerate when using the colors in your logo. Ensure that they do not affect the integrity of your brand. Also, you should determine whether the adding colors will come along with additional benefits. Remember, you may use colors that will lead to a loss of customers or mistrust. Hence, always be conscious when selecting your logo colors.
The audience is prioritizing interactivity when considering a webpage. A highly interactive site will receive more traffic than its counterparts. The same approach applies to logo making. Logo designs that are dynamic are becoming common in this decade. You need an array of logos that are not static that enhance how you tell the story of your organization and brands. When looking for a logo design, ensure it is interactive and dynamic such that it improves your branding capabilities.
In a word, adapting these four logo designs will help you to stay ahead of your competitors in 2018. Hence, keep a close eye on them.